Welcome

Welcome to Growth Chronicles—a B2B software marketing hub where I share stories, insights, and answers from and to founders, marketers, investors, and industry operators.

My goal is to offer founders and emerging marketers a clear path to marketing expertise, giving them the confidence to act as if they are the CMO and construct an efficient, impactful, and purpose-driven marketing function.

About me, Kiersten 👋🏻

I'm Kiersten Gaffney, a CMO and active marketing advisor, with a track record of assisting 25+ software companies and founders, including Redis, Redpanda, AtomicJar (now Docker), and more. My expertise spans positioning, messaging, product launches, growth strategies, and team building.

If you're interested in connecting, please schedule time with me or drop me an email.

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People

I advise early-stage B2B software founders and emerging marketers on how to build effective marketing functions. I've scaled category creators up to $70M and built teams to 20. Specialties are positioning, messaging, growth, and team building.